About us
Enhance Your Nutrition
We specialize in delivering high-quality vegetables directly from local farmers to your doorstep. Our mission is to support sustainable farming practices while providing fresh, nutritious produce to our customers.
Start with the farmer – understand their needs and provide the best produce to our customers.
Explore New Harvests
We specialize in delivering high-quality vegetables directly from local farmers to your doorstep. Our mission is to support sustainable farming practices while providing fresh, nutritious produce to our customers.
Start with the farmer – understand their needs and provide the best produce to our customers.
Your Fresh Produce Partner
Meet Our Farmers
Dedicated professionals driving our mission
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is dedicated to revolutionizing the way we access fresh vegetables. He actively engages with farmers and customers to ensure a seamless experience.
Fresh Harvest Co.
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the agricultural sector, Mich has helped the company to thrive in the farm-to-table movement. Mich is among the best minds.
Aline Turner
Chief Sourcing Officer
Aline is passionate about connecting local farmers with consumers. She leads a team dedicated to sourcing the freshest vegetables directly from farms, ensuring quality and sustainability for our community.
Iris Joe
Chief Financial Officer
Iris, with her extensive agricultural background, helps us optimize our supply chain and enhance product quality. She is committed to fostering relationships that drive success for both farmers and consumers.